AI vs Google: How Search Has Changed and What It Means for Your Visibility

Pat returns to talk with Lauren Pibworth about the biggest shift in online visibility since the invention of search—how AI is changing the game for speakers.
Pibworth Summer Learnin' Series AI vs Google

Just when we thought we had a handle on Google’s algorithm, along came AI—and it’s already changing how decision-makers find and vet speakers.

In this follow-up to our Speaker SEO Audit episode, Lauren and I dig into what it means to stay visible when search isn’t just about keywords anymore. Today, it’s about authority, trust signals, and how AI “decides” who to put in front of the right audience.

In this conversation, we cover:

  • How AI is being used by event planners and decision-makers

  • Why traditional SEO still matters (but isn’t enough on its own)

  • The new rules of trust-building in the digital space

  • What speakers must do now to future-proof their visibility

If you’ve ever wondered why your amazing talk still isn’t getting booked—or how to stay relevant when algorithms keep evolving—this conversation is for you.

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