SWOT Analysis Framework Offers Strategic Clarity

Ever found yourself contemplating a decision using the classic pros & cons list? Take that concept and elevate it using a SWOT analysis! Here’s how it can help.
5 Tips: Laying the Foundation for Successful Goal Setting

Can you believe another year has passed? Time sure flies when you’re a busy entrepreneur! I gear down my business between Christmas and the New Year in order to have time to reflect on the past 12 months while considering the future. I contemplate: “Was I successful in meeting my personal and business objectives?” “How will […]
The Single Most Important Rule for Using Twitter Effectively

Contrary to the reams of advice suggesting there are many best practice rules to using twitter effectively, there is truly only one. The single most important rule is: “Understand your goals.” A multitude of Social Media Experts, self-proclaimed Gurus, Queens, Kings and Prophets are ready, willing, and able to take your money in exchange for […]
The Need for Perfection Can Cost You Business

“Do not let the pursuit of perfection get in the way of progress.” I had a client who wanted me to build a temporary three page site to use as a business calling card. It was temporary because she was planning to replace it with a larger site once she determined the content she wanted […]