Smiling Blue Skies® is a charitable initiative founded by Suzi Beber, dedicated to raising funds for OVC Pet Trust, Canada’s first charitable fund focused on advancing companion animal health and well-being. Since 2001, Suzi has helped raise millions of dollars through her events and online presence.
When her website was left unfinished by a previous designer, Suzi turned to CyberCletch to complete the project and provide the ongoing care it needed. While SEO wasn’t a priority, our goal was to create a stable, secure, and easy-to-manage website that she could confidently use to continue her important mission.
Before & After the Website Rescue
Before:
The website was left incomplete by the original designer and lacked the stability needed to launch.
Suzi needed a trusted partner to finish the project, ensure the site’s security, and provide dependable updates.
Content management was inconsistent and difficult to maintain.
After:
CyberCletch completed the unfinished build, transforming it into a fully functional, stable, and secure website ready for launch.
We continue to provide ongoing support—handling regular security updates and adding new content to highlight Suzi’s fundraising efforts and events.
While not optimized for SEO, the site beautifully reflects Suzi’s passion, acting as the heart of her mission and a trusted resource for her community.
After
Case Summary
Overview:
Smiling Blue Skies® has been a key fundraising partner for OVC Pet Trust for more than two decades. Founder Suzi Beber needed her website finished and maintained after her original designer was unable to complete the project.
We stepped in to complete the build, ensuring the site was functional and stable. Since then, CyberCletch has remained a trusted partner, providing ongoing security updates and content additions whenever Suzi requests them. While Suzi chooses to prioritize content in her own way over SEO best practices, she is very proud of her website and how it supports her mission to raise awareness and funds for companion animal health.
Results:
- Website completed and successfully launched after being left unfinished.
- Secure, maintained site that continues to support fundraising efforts.
- Content additions made on demand to highlight ongoing events and achievements.
- A central online presence that reflects Suzi’s pride in her work and dedication to OVC Pet Trust.
Conclusion:
Smiling Blue Skies® is more than a website—it’s a reflection of Suzi Beber’s unwavering commitment to animal health and her partnership with OVC Pet Trust. By completing the unfinished project and providing ongoing support, CyberCletch ensured Suzi has a dependable, meaningful platform that connects her community and celebrates the lives she’s helping to improve.