Past Present Pix, based in New York City, offers exclusive photo organizing, digitizing, and preservation services tailored to personal collections. When founder Marci Brennan reached out, she wanted a website that better reflected her brand, improved online visibility, and helped her generate more leads. Her existing site wasn’t presenting her work in the best light, and she found it difficult to update. CyberCletch redesigned the site into a professional, elegant, and user-friendly presence that captured her vision and made it easier for potential clients to connect.
Website Redesign for Photo Organizing Business
Before:
The original website wasn’t being found online and didn’t represent Marci’s professional expertise. She also struggled with making updates and felt frustrated by the lack of results, particularly in attracting new leads.
After:
We created a fresh design that elevated her content and highlighted her services in a clear, approachable way. The new layout improved usability, guided visitors toward taking action, and reflected the high-quality, personalized nature of her work. With mobile-friendly design, SEO tools in place, and streamlined navigation, Past Present Pix now has a website that Marci is proud to share.
Before
After
Case Summary
Overview:
We first connected with Marci through a mutual online community where we built a relationship over time. When she was ready to revamp her website, she reached out because she trusted us to bring her vision to life.
Her biggest challenge was twofold: the site didn’t reflect the professionalism of her business, and she wasn’t seeing the leads she expected. During discovery, we evaluated the user experience and reorganized the site structure to make it easy for visitors to understand her services and reach out for help with their collections.
Results:
The impact of the redesign was immediate. Marci received a new lead shortly after launch, and that client specifically mentioned her website as the reason they chose to contact her.
In addition to the redesign, we:
- Set up Google Analytics for tracking performance.
- Installed and configured an advanced SEO plugin so Marci could manage her own optimization moving forward.
- Provided several months of ongoing support post-launch to ensure a smooth transition.
Conclusion:
The transformation gave Past Present Pix a polished, professional online presence that matched Marci’s vision and conveyed the value of her work. The website is now:
- Visually cohesive and aligned with her brand.
- User-friendly, guiding visitors toward clear next steps.
- Empowering, thanks to training that allowed Marci to confidently manage updates herself.
With CyberCletch’s support, Marci was able to step into a new digital chapter where her website not only looked the part but also converted curious visitors into clients.