Kelly Berry, founder of Second Stage Growth, facilitates peer support groups designed to help small business owners—especially those in rural areas—connect, collaborate, and grow. She needed a professional website and cohesive branding to legitimize her programs, explain the value of her groups, and serve as a central hub for resources and lead generation.
CyberCletch delivered a full rebrand and website design that showcases her in-person and virtual peer groups, integrates a newsletter sign-up for ongoing lead generation, and provides her with the confidence of a polished, professional presence.
Website Design & Rebranding for Small Business Peer Groups
Before:
Kelly had attempted to build a WordPress site on her own, but the design lacked polish, professionalism, and impact. It didn’t reflect the credibility or legitimacy of her programs, nor did it help visitors understand the value of her peer groups.
After:
We redesigned the site from the ground up, creating a modern, user-friendly platform with:
- A new primary logo for Second Stage Growth, plus three custom sub-brand logos for her offerings (Your ROI Club, Intentional Growth Circles, and her newsletter Rise over Run).
- A split-page design for her two group types (virtual and in-person), with intuitive tabs to explore each.
- Clear UX pathways guiding users toward sign-up and inquiry forms.
- A newsletter sign-up feature for lead generation.
- SEO recommendations to set her up for visibility.
- A beautiful, professional design that she can update herself.
After
Case Summary
Overview:
Kelly and Pat first connected through an online accountability group and built trust through their professional community. When Kelly was ready to expand her business, she wanted a website that reflected her credibility and gave her groups the professional “wow factor” she needed to attract members.
Through discovery, we uncovered her desire for a site she could update on her own, paired with strong branding to unify her programs under one umbrella. She provided the copy, and CyberCletch handled the design, UX, and branding—creating a professional online presence she could be proud of.
Results:
The site launched in October 2024, and by September 2025:
- Website traffic grew by 140% compared to the previous 90 days.
- Engaged sessions increased by 193% in the same period.
- Organic search traffic rose 188%, complementing her direct referrals and newsletter-driven traffic.
The new website and branding gave her:
- A polished, professional online hub for her peer groups.
- Cohesive logos and visual identity across her offerings.
- Video tutorials so she can add testimonials and update content herself.
- Confidence in her online presence and credibility when promoting her services.
Conclusion:
Second Stage Growth now has a website and brand identity that reflects the value of Kelly’s peer groups. The site is visually cohesive, easy to navigate, and designed with growth in mind. Visitors can quickly understand what her groups offer, explore in-person and virtual options, and sign up with confidence.
CyberCletch empowered Kelly with both a professional platform and the training to manage her own updates—while continuing to provide hosting and maintenance to keep everything secure and running smoothly.