Massage Rehab of Michigan, founded by licensed massage therapist Rob Wiedling, provides mobile post-accident and therapeutic massage services to clients across Southeast Michigan. With over a decade of experience, Rob specializes in helping people recover from injury in the comfort of their own homes. To grow this niche business, he needed a website that educated potential clients, explained insurance options, and simplified lead collection. CyberCletch built a professional new website that highlights his expertise, informs the public about his services, and makes it easy for prospective clients to connect.
Website Design Post-Accident Recovery Services
Before:
This was a brand-new build, so there was no previous site to reference. Rob needed a professional online presence that reflected his shift from general massage to accident recovery services.
After:
We designed a website that is both informative and conversion-focused. Key features included:
- A home page outlining his specialized services.
- An FAQ page to answer common client questions.
- A contact form that collects insurance information, streamlining lead management.
- Testimonials to build credibility and trust.
- Logos of popular insurance companies he works with to signal coverage options.
- A lead generation popup to capture interest.
After
Case Summary
Overview:
CyberCletch first worked with Rob back in 2013 when he had just graduated from massage school and needed his first website. Over the years, his career shifted toward rehabilitation and accident recovery, and he returned to us to build a new site reflecting his updated focus.
One of Rob’s challenges was choosing the right domain name for his new business. We provided keyword research and guidance, helping him purchase a domain that was both SEO-friendly and aligned with his services. In discovery, we identified his core needs: educate the public, explain how insurance could cover services, and simplify how prospects reached out. We assisted with copywriting and created content that clearly positioned him as an expert in rehabilitation massage.
Results:
The new website gave Rob:
- A professional online presence he could confidently share with clients and referral partners.
- A streamlined lead collection process through a custom contact form.
- A platform that educates potential clients while reinforcing his credibility through testimonials.
- Extra features, such as insurance logos and a lead gen popup, that added polish and trust signals.
While formal analytics aren’t being tracked, Rob has expressed pride in his site and appreciates being able to send prospects directly to a professional resource.
Conclusion:
Rob’s new website represents a fresh chapter in his massage career, moving into accident recovery services with confidence. The design is simple, professional, and aligned with his brand. It educates the public, streamlines lead management, and makes it easy for clients to take the next step.
CyberCletch continues to host and maintain the site, so Rob can focus on helping clients heal while knowing his digital presence is secure and up-to-date.