Step Up Recruiting, a Detroit-based recruiting firm founded by Lisa Van Wyk, specializes in connecting businesses with top engineering and executive talent. When Lisa launched her company, CyberCletch built her first website on a lean budget to establish an online presence. As her firm grew, she recognized the need to expand visibility, attract more corporate clients, and provide valuable resources for job seekers. We partnered again for a strategic UX redesign with SEO as the driving force—transforming her site into a powerful tool for both clients and candidates.
Before & After
Before:
Step Up Recruiting’s original website served as a starting point, but it wasn’t built with SEO in mind. The blog was underutilized, content lacked targeted structure, and the site didn’t clearly showcase the firm’s specialties. Visibility was low, making it difficult to reach new businesses or connect effectively with potential applicants.
After:
We redesigned the site with both corporate clients and job seekers in mind. The blog was restructured for better usability and content optimization, the user experience was streamlined to guide visitors toward the right resources, and SEO improvements laid the foundation for long-term growth. The result was a polished, professional website that highlights Step Up Recruiting’s expertise while increasing their online presence. (Screenshots of before and after would be placed here.)
Before
After
Case Summary
Overview:
We first connected with Lisa through a Michigan networking group she founded. At the time, she was just launching Step Up Recruiting, and we built her initial site on a modest budget to get her business online quickly.
Over time, Lisa’s challenges shifted. She realized her website wasn’t drawing in the corporate clients she wanted to reach. During our discovery process, we uncovered that her content needed to be more targeted toward businesses seeking recruiting partners. The site also lacked the SEO structure necessary to compete in search rankings. With an established relationship built on trust—and since we already hosted and maintained her site—Lisa chose CyberCletch to redesign her site with SEO as the priority.
Results:
The redesigned website gave Step Up Recruiting a stronger digital footprint. By improving site structure, redesigning the blog, and focusing on SEO-friendly content, the firm achieved measurable growth:
- 75% increase in website traffic year-over-year while still on our basic SEO plan.
- A stronger, professional presence that resonated with corporate clients.
- Clearer, more educational resources for job seekers, including resume upload functionality and interview tips.
Beyond design and SEO, we ensured her team could easily update the site. Today, Step Up Recruiting’s staff handles most content updates independently while we continue to host and maintain the site.
Conclusion:
The transformation positioned Step Up Recruiting as a more professional, visible, and client-focused firm online. The website now reflects their credibility in the recruiting industry, is optimized for growth, and is easy for their internal team to manage.
By aligning the design with SEO strategy, Step Up Recruiting now enjoys increased visibility, steady traffic growth, and a site that supports both sides of their business: corporate clients and applicants. With training and user-friendly tools in place, Lisa and her team feel confident managing updates while knowing CyberCletch is still there for ongoing support.