Replenology, a Toronto-based hair growth company, offers an environmentally responsible, vegan nutrient replenishment system scientifically formulated to address more than 21 known causes of hair loss. Their previous site, built by another design firm, was slow, difficult to manage, and lacked the functionality to support a growing international customer base. CyberCletch redesigned their storefront with speed, usability, and trust at the forefront—delivering a faster, multi-currency site with subscriptions, product bundles, and a streamlined customer journey.
Before & After the Hair Growth Product Website Redesign & Storefront Optimization
Before:
The original storefront was a single-page site with one product collection, heavily reliant on graphics and poorly built plugins. It was slow, lacked a cart system, and didn’t allow customers to manage subscriptions or accounts. With separate websites for U.S., Canadian, wholesale, and information pages, managing content was costly and inefficient. Through our discovery process, customers reported frustration with account logins, unclear product options, and limited purchase flexibility.
After:
We completely redesigned the storefront with a multi-page shopping cart system that supported both one-time purchases and subscriptions, individual products, and bundled sets.
Key improvements included:
- Faster load times with fewer, better-optimized plugins.
- Multi-currency display based on visitor location (U.S. or Canada).
- Subscription management tools so customers could control their own accounts.
- Trust-building elements such as a guarantee, testimonials, before/after photos, and educational content.
- Integration of videos and graphics designed to highlight natural ingredients and results.
- Mobile-optimized design for a seamless shopping experience.
The result was a professional, fast, and user-friendly store that consolidated four websites into one, reducing expenses and improving conversions.
Before
After
The old site was graphic and plugin heavy making load times extremely slow. Often customers abandoned the site before it loaded on their devices.
The upgraded site had more interesting, and optimized images that resulted in a quick load so that customers could quickly and easily complete their purchases.
Case Summary
Overview:
Replenology came to us through a mutual web host, initially asking for help troubleshooting their slow U.S. storefront. Once we reviewed their site performance and conducted real-time video feedback sessions with users, it became clear the issues were much bigger than speed. Customers lacked the trust signals and options they needed to confidently purchase, and the management team struggled with the limitations of their previous design firm’s build.
Through our discovery process, we interviewed past and current customers, analyzed user flows, and identified barriers to purchase. The insights shaped a new wireframe that focused on customer trust, education, and purchasing flexibility. Recognizing the value of this approach, Replenology’s management asked CyberCletch to design and build an entirely new storefront that would better reflect their brand, products, and customers’ needs.
Results:
The new storefront quickly proved its value:
- Improved site speed, reducing customer drop-offs.
- Increased sales, thanks to trust-building content, bundles, and subscription flexibility.
- Streamlined management, consolidating four websites into one, lowering costs, and simplifying updates.
- Better customer experience, with multi-currency support, improved account management, and a modern shopping cart.
The redesign gave Replenology both a better sales platform and a more efficient business model—allowing them to focus on product innovation while their website worked harder for them.
Conclusion:
Replenology’s transformation demonstrates how thoughtful design, technical optimization, and customer-driven insights can turn a struggling storefront into a high-performing business tool. Their new website is:
- Visually professional, showcasing natural ingredients and results.
- Trust-building, with testimonials, guarantees, and educational content.
- Customer-focused, offering subscription control, multi-currency shopping, and product flexibility.
- Efficient for management, reducing four separate sites into one consolidated storefront.
CyberCletch empowered Replenology with a faster, smarter, and more profitable digital presence—one that continues to scale with their growth.