What are Website Analytics? How are They Used?
You’ve heard you need to track analytics on your website which means you may be wondering, “What are website analytics?” and “How are they used?” We explain…
Keyword Optimization for Search Engine Success
Search engine optimization is critical to the success of any website. A key component of a successful strategy is the use of Keyword Optimization. Here is how..
10 Essential SEO Terms for Website Owners
As a website owner, you want to ensure your website is easily accessible to your target audience. This is where search engine optimization (SEO) comes in. SEO helps to make your website easier for search engines to understand and suggest to searchers, resulting in more organic traffic. In order to be successful with your website […]
Funneling Business into Your Sales Funnel
Has your sales funnel sprung any leaks? Are your services (or products) attractive enough to convince a suspect to have a second look, become a prospect, or better yet, committed? Recognizing and acting on every phase of the sales funnel will help stop leaks, and gain you more business. You don’t get to talk to […]
7 Reasons Why Content Creation is Important
You keep hearing people buzzwords like “Content is King!”, content strategy, content marketing, and you wonder if all the hype means something. It does. The marketing environment is changing and those changes are being driven by consumers. Their time is valuable and if they are spending time being pitched to – you – the marketer […]
Search Engine Optimization with the Small Business Success Network
A few months ago I was interviewed for the Small Business Success Network and it was just posted online. Small Business Success Network is a site created by founder Cassandra Patton (Stein). Along with my podcast, there is a growing library of expert interviews that you can access for a limited period of time. I […]
Tuesday Time Saving Tips: Blog Regularly
Have a blog and update it on a regular basis. Why? Google (and other search engines) love dynamic websites. They love to provide their users with fresh content. If your website is static and nothing ever happens, search engines are less likely to revisit or give you priority on their results pages. Ranking on the […]
Tuesday Time Saving Tips: Long Tail Key Words
Does it feel like you’ve put hours and dollars into your business’ website, and yet, nobody is actually visiting? What you need for success is a proper application of SEO – search engine optimization. Here is an important tip to help you: If you are in a highly competitive market: Use long tail keywords. Consider […]
Tuesday Time Saving Tips: How Twitter Hashtags Can Help Your Business
It’s not a secret that Twitter can help your business by bringing new clients. But simply setting up and account and posting links to your website will not achieve great results. On the contrary, it can even hurt your business if you get labeled a spammer. Instead, invest some time and start using Twitter hashtags, […]