Real Pro Systems Tip: Clear your Cache

Are you a Real Estate Agent with a Real Pro web site? Recently, I was working on a client’s Real Pro web site. I added a couple of pages and set them up through the customized navigation but one of the sub pages was not displaying. I checked and re-checked my work. I assumed the […]
Tuesday Time Saving Tips: Long Tail Key Words

Does it feel like you’ve put hours and dollars into your business’ website, and yet, nobody is actually visiting? What you need for success is a proper application of SEO – search engine optimization. Here is an important tip to help you: If you are in a highly competitive market: Use long tail keywords. Consider […]
You CAN Do It Right

“You do stuff because you can, not because you should, or you do it right.” Scott Stratten I see this all the time with Realtors and solopreneurs. When new technology is introduced, the tendency is to do the very minimum rather than step out of an existing comfort zone and be creative. For example, with […]
Ah Ha! Ken Brand’s Book Surprises

I’ve been following @KenBrand since the dawn of twitter time. He has always displayed class and professionalism in his interactions, and has my respect for his real estate knowledge and experience. Earlier this month I realized Ken had published a book for real estate agents, and I sent him a message of congratulations. I received […]
Facebook for Realtors

Earlier this week I was invited to NOCBOR (Board of Realtors) to introduce ways in which Real Estate Agents could use Facebook as business tool. The following presentation was used as an overview for beginners and an impetus for further conversation and questions. Socialmedia prez from CyberCletch LLC – Your Marketing Management Team
Evaluate Social Media Impact Before You Act

I’ve been watching responses to The Lones Group v. Rothamel: A case study in destroying your on-line reputation with great interest. Jay Thompson hit it on the nose when he called it a “case study”.
Social Media for Real Estate Agents

Yesterday I had the opportunity to explain to a room of Michigan REALTORS why I believed social media was important to the real estate industry. What is exciting about my findings is that I personally have a baseline for success. For the past year, I have been helping lessees, buyers and sellers with their real […]
Characteristics of Personal Assistants in the Real Estate Industry

The following statistics were taken from the 2008 National Association of REALTORS® Member Profile. 14% of REALTORS® use at LEAST one personal assistant 51% of personal assistants are unlicensed 50% of personal assistants are employed part-time 53% of personal assistants work exclusively for one REALTOR® If you are a Real Estate Agent looking for an […]
Social Media Revolution in Real Estate

A couple of months ago I was invited by a fellow Realtor to attend North Oakland County Board of Realtors Technology (NOCBOR) Board meeting. (I am a licensed agent in Michigan) I assumed I was observing, everyone else assumed I was joining. So I now find myself part of the Tech committee. That role quickly […]