The Columbus Team, a trusted real estate group in Worthington, Ohio, has partnered with CyberCletch for over 20 years. This most recent project marked the fifth version of their website we’ve worked on together. The team’s primary goal was clear: increase online visibility and generate leads directly through their site. With the digital landscape constantly evolving, it was critical to update their design, improve user experience, and refine SEO strategy to stay ahead of competitors. Our redesign combined research-driven UX improvements with new SEO enhancements—resulting in a modern, lead-focused site that reflects both their professionalism and personality.
Before & After
Before:
After years of working together, this was the fifth iteration of The Columbus Team’s website. While the previous site functioned well, capturing leads had become more challenging. Visitors were increasingly skeptical about filling out forms due to industry-wide mistrust caused by less reputable players. The team needed a site that projected trustworthiness, showcased their values, and simplified the path for potential clients to connect.
After:
We conducted a deep discovery process, including focus groups with past clients, analytics review, heat mapping, and SEO audits. The redesigned site highlights team credibility through testimonials, agent bios with personality, and a dedicated section showcasing community and charitable involvement. We streamlined the UX, revamped the blog, improved listing displays, and added tools like a mortgage calculator. The result was a professional, trustworthy, and user-friendly site designed to convert visitors into leads.
Before
After
The homepage was constrained by rigid themes and limited IDX supplier options.
We brought the site to life with a short, compressed aerial video of a well-known Columbus neighborhood, adding movement and local connection.
Listings had to be added manually, showing only The Columbus Team’s own properties.
By partnering directly with IDX, we built a custom feed displaying all local MLS listings, expanding their reach and saving time.
Visitors had to scroll endlessly to find details, creating a clunky user experience.
The new design organizes far more information into a compact, mobile-friendly layout that’s easier to browse.
The team page was plain and text-heavy, with little personality.
Larger photos and a friendlier layout make the page more engaging, helping visitors connect with the agents as people.
Bios contained the basics but lacked thoughtful design and personal touch.
Updated bios feature family photos and personal stories, allowing clients to see each agent as approachable and relatable.
The blog used a basic list format — image, excerpt, link — with limited ways to explore content.
A redesigned archive includes search, category browsing, three featured articles, and a modern card-based layout.
Individual posts mirrored the archive layout, offering little beyond long text.
Posts now include agent attribution, estimated reading time, summaries, and social sharing — a more polished, reader-friendly experience.
Case Summary
Overview:
Our relationship with The Columbus Team began in 2002 through a referral, and we’ve been their digital partner ever since. Over the years, we’ve guided them through multiple redesigns, content strategies, and SEO improvements—always evolving their online presence as digital trends shifted.
By the fifth redesign, their biggest challenge was keeping pace with changes in consumer behavior. Visitors expected trust signals, more transparency, and an easier way to connect. During discovery, we learned that clients wanted to see more of the team’s charitable work and more personality from the agents themselves. With that in mind, we designed unique bio pages, enhanced team profiles, and added community-focused content to highlight their local expertise.
With a foundation of trust built over decades, they turned to CyberCletch again to lead the redesign and keep their site competitive in a crowded real estate market.
Results:
The redesign delivered measurable results and meaningful improvements:
- Average of 2 leads per month directly through the website.
- Increased visibility, with traffic growing from zero to thousands of monthly visitors over the years through SEO and content strategy.
- New inquiries from real estate agents interested in joining the team.
- Improved user experience with IDX integration, enhanced listing pages (brochures, video tours, school and community links), and blog upgrades like estimated reading time.
Beyond the initial scope, we also created testimonial features, a mortgage calculator, and expanded design elements for their listings. Today, we continue to manage their website, listings, and social media, providing comprehensive online marketing support.
Conclusion:
This redesign solidified The Columbus Team’s digital presence as one of professionalism, trust, and approachability. Unlike template-based real estate sites, their platform now reflects their unique personality, values, and deep ties to the community.
By combining modern UX with ongoing SEO and content strategy, we’ve helped them grow their traffic, attract consistent leads, and maintain a standout reputation online. With CyberCletch managing the technical and marketing details, The Columbus Team can focus on what they do best: helping buyers and sellers in Central Ohio achieve their real estate goals.