Whether B2B or B2C, in a glut of service-based businesses, we’ve compiled a few tips that will help you stand out, and get the $$ attention you want.
- Add three more “P’s” to the Four P’s of Marketing: People, Process, and Physical evidence. (The last one means you should incorporate tangible ‘experiences’ to augment your service.)
- Tell your prospects and existing clients more about you, or give them a way to find out.
- Stay in touch. Whether social networking, a new campaign, or an occasional e-mail or call.
- Remember, you are the ‘product’. Sell yourself.
- Offer incentives to coax the customer to make more than one purchase.
- Your clients have unique needs: try to meet their needs head on.
- Market creatively. For example, send your brochure on a USB the customer gets to keep.
- Don’t spam. Let people give you their permission and keep your list current.
- Consider sending old-fashioned, snail-mail letters to your clients.
- Share your knowledge freely, and position yourself as the expert you are.
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